All Features

Build on Proximity

Real-time webhooks for booking lifecycle events let you integrate Proximity with your CRM, analytics, billing, and any tool that accepts HTTP callbacks.

The Problem

Scheduling data lives in a silo

When a meeting is booked, your CRM should know. When it's cancelled, your billing system should update. When it's completed, your follow-up sequence should start. But if your scheduling tool can't talk to your other systems, you're left copying data manually or building brittle integrations.

The Solution

Event-driven integrations via webhooks

Proximity fires real-time webhooks for every booking lifecycle event: created, rescheduled, cancelled, and completed. Each webhook delivers a rich JSON payload with all booking details, allowing your systems to react instantly without polling.

Key Capabilities

Webhooks for booking created, rescheduled, cancelled, and completed events
Rich JSON payloads with full booking details
Configurable webhook URLs per organization
Automatic retry with exponential backoff for failed deliveries
Webhook delivery logs for debugging
HMAC signature verification for security
Event filtering: subscribe only to the events you need
Test webhook functionality from the dashboard
Multiple webhook endpoints for different systems
Slack-compatible webhook format for instant team notifications

How It Works

1

Add a webhook URL

In Settings > Webhooks, add the URL where Proximity should send event data.

2

Choose events

Select which booking events trigger the webhook: created, rescheduled, cancelled, or completed.

3

Test the connection

Send a test payload to verify your endpoint receives and processes the data correctly.

4

Go live

Enable the webhook. Every matching event will now send real-time data to your system.

Why Proximity

API access without enterprise lock-in

Most competitors gate webhooks and API access behind their highest-tier plans. Proximity includes webhooks on the Teams plan at $12/seat/month, making integrations accessible to growing organizations.

Use Cases

CRM Integration

Automatically create or update contacts in Salesforce, HubSpot, or Pipedrive when meetings are booked.

Billing Automation

Trigger invoicing or credit usage when paid consultations are completed.

Analytics Pipeline

Stream booking data to your data warehouse for custom reporting and business intelligence.

Zapier / Make Workflows

Use webhook triggers to connect Proximity to thousands of apps through automation platforms.

Get started with Webhooks & API

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